What’s up, guys? It’s The Myriad here. I am busy as always, but I am still loving blogging ya know. Let me ask a question: have you ever heard of The Bro-Am?
The Bro-Am was started back in 2005 by the band Switchfoot which, by the way, is one of my favorite artists. Yes, they started this event back around when they released their “Nothing is Sound” record. So what is The Bro-Am?
The mission of The Bro-Am is:
To give back to the San Diego community through music, surfing & youth development programs.
It’s that simple. But as simple as it is, it’s something that is very dear to Switchfoot’s heart as well as the community of San Diego.
So, The Bro-Am is split into two different events. The first event happens the night before The Bro-Am. This is where people participate in a pre-event auction. As of July 11, 2015, The Bro-Am allows people worldwide to partake in the auction.
The second, of course, is the actual occurrence where thousands of youth take to Moonlight Beach in Encinitas for a day of music, surfing, and fundraising.
All of the proceeds earned go to the city of San Diego for youth development programs. The actual cash is earned from the pre-event auction and the sponsors and vendors that are at the beach that day. Just to let you know, The Bro-Am has some huge sponsors behind it. Guys like Hurley, iHeartMedia, and even Coca-Cola are all active sponsors of the event.
That is about it. Check out The Bro-Am. If you go to their social media page, you can get up-to-date news about the event itself. That is it!